WEBSITE + BRAND
Growing Underground
Having worked extensively with Zero Carbon Farms since their inception in 2012, it was really cool to be involved in the development of their retail brand Growing Underground. Working in collaboration with a leading London marketing agency, I developed a striking brand system based around a custom “growing” font paired with punchy colours and some beautiful product photography.
The website was built in WordPress and really showcased the pioneering spirit and attitude of the famous underground farm.
Seeing the bold packaging on the shelves of my local Waitrose was one of the proudest moments of my career to date.
